Operator packet — sample edition
Hillside Market · Pickup & Delivery Review
Scope: 6 weeks
2 channels · 18 basket classes · 7 zones
Prepared by Fresh Margin Systems
Executive summary
Across the six-week review window, Hillside’s pickup and delivery channels carried roughly $2,940 of weekly contribution at risk — concentrated in a single delivery zone, a premium-substitution default, and produce vendor catalog drift. Five of eighteen basket classes are running negative on contribution after packaging, labor, and refund credits are accounted for. The four highest-value owner decisions are shown in the queue below.
Weekly contribution at risk
$2,940
Annualized exposure
$152,880
Negative basket classes
5 / 18
Confidence band
Med – High
Source map
Every figure in this packet is traceable. Verified records and operator-supplied assumptions stay separate.
Leakage register
| Leak | Weekly | Reversibility | Confidence |
|---|---|---|---|
| Delivery zone 3 creep | $1,180 | Policy change | High |
| Premium substitution default rule | $860 | Rule rewrite | Med |
| Produce vendor catalog drift | $540 | Weekly review | Med |
| Cold-pack tier mismatch (Tier 2) | $240 | Pack-out reset | Med |
| Refund loop on out-of-stock swaps | $120 | Workflow change | Low |
Basket economics — sample classes
Five basket classes shown. Negative contribution highlighted.
| Basket class | Avg revenue | COGS | Pack + Labor | Delivery + Fees | Contribution |
|---|---|---|---|---|---|
| Pickup · large prepared | $78.20 | $32.10 | $6.40 | $0.00 | +$39.70 |
| Pickup · small grocery | $22.40 | $11.80 | $5.10 | $0.00 | +$5.50 |
| Delivery Z1 · standard | $54.30 | $24.20 | $6.80 | $11.40 | +$11.90 |
| Delivery Z3 · small basket | $24.10 | $11.20 | $5.90 | $13.20 | −$6.20 |
| Delivery Z3 · refund-prone | $31.80 | $14.40 | $6.30 | $13.20 | −$2.10 |
Owner decision queue — next 7 days
- 01$1,180/wkThis week
Zone 3 minimum basket
Set $42 minimum on Zone 3, or accept $1,180/wk contribution drag.
- 02$860/wkThis week
Substitution ladder
Replace premium-swap default with margin-safe ladder by category.
- 03$540/wkNext 14 days
Vendor review cadence
Weekly produce vendor invoice vs. catalog reconciliation.
- 04$240/wkNext 14 days
Cold-pack tier
Move Tier-2 cold packs to baskets ≥ $35 only.
Confidence labels
High
Verified records, full coverage of the relevant period.
Med
Mix of verified records and operator-supplied assumption.
Low
Predominantly assumption; treat as direction, not exact figure.
Assumptions & disclaimers
- Loaded hourly labor rate of $24.50 is operator-supplied and load-bearing for pick / pack figures.
- Courier premiums modeled at marketplace-reported rates for the review window; actual rates may shift weekly.
- Refund frequency drawn from operator manager review of the last 30 days; not from a system extract.
- Vendor catalog drift figure assumes 8 of 14 produce vendors with verified invoice movement; remaining 6 modeled from current catalog cost.
- All figures are fictional. This packet is a sample of structure, not a real customer result. Fresh Margin Systems does not guarantee savings or outcomes. Operators remain responsible for legal, accounting, food safety, labor, delivery, and compliance decisions.